Crawl and indexation
Review status codes, robots directives, sitemaps, canonical targets, redirects, and orphan pages. Separate a blocked crawl from a quality or demand issue.
Find the technical issues preventing useful pages from being discovered, interpreted, or indexed.
Review status codes, robots directives, sitemaps, canonical targets, redirects, and orphan pages. Separate a blocked crawl from a quality or demand issue.
Keep critical content and links available in HTML. Review mobile navigation, duplicate templates, and structured data against visible content.
Group issues by commercial impact, affected templates, evidence, and implementation effort. Validate a representative fix before rolling it out.
Your website, priority services, real service area, and a person who can approve technical business facts. CMS and read-only Search Console access may be useful after scope is agreed.
A documented baseline, an ordered backlog, agreed implementation scope, and checks that distinguish completed work from observed search or conversion outcomes.
See industry-specific priorities ↗