Clear business identity
Publish consistent services, coverage, contact information, and ownership details you can substantiate. Keep important information in accessible text.
Strengthen the same content and technical foundations that support search discovery and useful AI citations.
Publish consistent services, coverage, contact information, and ownership details you can substantiate. Keep important information in accessible text.
Answer real customer questions with scope, limitations, and supporting primary references where they improve the explanation.
Review available referral and search data. AI outputs vary, and no file, schema type, or agency can guarantee a recommendation.
Your website, priority services, real service area, and a person who can approve technical business facts. CMS and read-only Search Console access may be useful after scope is agreed.
A documented baseline, an ordered backlog, agreed implementation scope, and checks that distinguish completed work from observed search or conversion outcomes.
See industry-specific priorities ↗