Make the facts explicit
State which services are offered, where the business operates, and how customers can contact it. Keep eligibility and availability claims accurate.
Answer a specific decision
Explain scope, quote inputs, limitations, and next steps. Have the business review technical claims and use primary references when they help.
Keep pages accessible
Use crawlable internal links, correct canonical URLs, and visible HTML content. Structured data should match what the visitor can read.
Set realistic expectations
Google says existing SEO best practices remain relevant for AI features and no special markup or AI text file is required. Inclusion and recommendations are never guaranteed.
Primary references
Google: helpful, reliable content
Google: AI features and your website